The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits : direct and indirect effects
Xuemei Bian; Luiz Moutinho
| Year of publication: |
2011
|
|---|---|
| Authors: | Bian, Xuemei ; Moutinho, Luiz |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 1/2, p. 191-216
|
| Subject: | Produktpiraterie | Product counterfeiting | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009007616