//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Dresdner Beiträge zur Betriebswirtschaftslehre"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of current issues and research in advertising"
~isPartOf:"Journal of international consumer marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
306
Werbewirkung
306
Advertising
147
Werbung
147
Consumer behaviour
88
Konsumentenverhalten
88
USA
55
United States
55
Internet marketing
32
Online-Marketing
32
Psychology of advertising
30
Werbepsychologie
30
Brand image
24
Markenimage
24
Computerspiel
22
Fernsehwerbung
22
Target group
22
Television advertising
22
Video game
22
Zielgruppe
22
Brand management
19
Experiment
19
Markenführung
19
Product Placement
18
Product placement
18
Emotion
16
Print advertising
16
Printwerbung
16
Social Web
16
Social web
16
Advertising planning
15
Green marketing
15
Werbeplanung
15
Öko-Marketing
15
Children
14
Kinder
14
Creativity
12
Forschung
12
Kreativität
12
Marketing management
12
more ...
less ...
Online availability
All
Undetermined
103
Free
5
Type of publication
All
Article
299
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
304
Aufsatz in Zeitschrift
304
Collection of articles of several authors
5
Sammelwerk
5
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
more ...
less ...
Language
All
English
304
German
2
Author
All
Chang, Chingching
9
Eisend, Martin
7
Burton, Scot
6
Dahlén, Micael
6
Kees, Jeremy
5
Muehling, Darrel D.
5
Pelsmacker, Patrick de
5
Phillips, Barbara J.
5
Evans, Nathaniel J.
4
Puntoni, Stefano
4
Rosengren, Sara
4
Sheehan, Kim Bartel
4
Bakir, Aysen
3
Berry, Christopher
3
Cauberghe, Verolien
3
Choi, Yung Kyun
3
Faber, Ronald J.
3
Gulas, Charles S.
3
Hudders, Liselot
3
Huh, Jisu
3
Jin, Hyun Seung
3
Kareklas, Ioannis
3
Li, Hairong
3
McQuarrie, Edward F.
3
Reijmersdal, Eva A. van
3
Rozendaal, Esther
3
Russell, Cristel Antonia
3
Singh, Surendra N.
3
Sivakumaran, Bharadhwaj
3
Stafford, Marla Royne
3
Taylor, Charles Raymond
3
Terlutter, Ralf
3
Torres, Ivonne M.
3
Weinberger, Marc G.
3
Wen, Taylor Jing
3
Wright, Scott A.
3
Yoon, Hye Jin
3
Allan, David
2
An, Soontae
2
Anand, Sandip
2
more ...
less ...
Published in...
All
Dresdner Beiträge zur Betriebswirtschaftslehre
Journal of advertising : official publication of the American Academy of Advertising
Journal of current issues and research in advertising
Journal of international consumer marketing
Journal of advertising research
269
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
198
Journal of marketing communications
188
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
more ...
less ...
Source
All
ECONIS (ZBW)
306
Showing
1
-
10
of
306
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mitigating the vampire effect of using celebrity in advertising : an eye-tracking approach
Chan, Terri H.
;
Chau, Bolton K. H
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 453-472
Persistent link: https://www.econbiz.de/10014444771
Saved in:
2
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
Saved in:
3
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
4
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
Saved in:
5
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
6
No one optimal way to measure people's attitudes? : preferred length of scales in advertising research
Yoon, Gunwoo
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10014514647
Saved in:
7
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
8
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
9
Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen
;
Taylor, Charles Robert
;
Zhou, Xuan
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
Saved in:
10
Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi
;
Brahmbhatt, Kuldeep
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->