Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Chen Lou, Charles R. Taylor and Xuan Zhou
| Year of publication: |
2023
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|---|---|
| Authors: | Lou, Chen ; Taylor, Charles Robert ; Zhou, Xuan |
| Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 44.2023, 1, p. 60-87
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| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2022.2124471 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234467