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~isPartOf:"E-business : state of the art of ICT based challenges and solutions"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenführung"
~subject:"Markenimage"
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E-business : state of the art of ICT based challenges and solutions
Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of product & brand management
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Baltic journal of management
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International journal of retail and distribution management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Qualitative market research : an international journal
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Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
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