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~isPartOf:"E-commerce adoption and small business in the global marketplace : tools for optimization"
~subject:"KMU"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
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Search: ("EU-Stabilitätspakt" OR "Soziale Sicherung" OR "Arzneimittelmarkt" OR "Internet") AND NOT isPartOf:Wirtschaftsdienst
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E-commerce adoption and small business in the global marketplace : tools for optimization
Leitfaden Online-Marketing ; [Bd. 1]
31
Handbook of research on effective advertising strategies in the social media age
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
21
E-marketing ; Vol. 1
17
Handbook of research on integrating social media into strategic marketing
17
Internet advertising : theory and research
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
E-marketing ; Vol. 2
14
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
13
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
13
Pervasive advertising
13
E-marketing ; Vol. 3
12
The SAGE handbook of digital marketing
12
Cases on strategic social media utilization in the nonprofit sector
11
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
10
Advanced digital marketing strategies in a data-driven era
9
Customer engagement : contemporary issues and challenges
9
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
9
Marketing in the cyber era : strategies and emerging trends
9
New economy in kleinen und mittleren Unternehmen
9
Online-Marketing : Grundlagen - Planung - Durchführung - Messung
9
Contemporary research in e-branding
8
E-business issues, challenges and opportunities for SMEs : driving competitiveness
8
E-marketing in developed and developing countries : emerging practices
8
Innovations in SMEs and conducting e-business : technologies, trends and solutions
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
Strategic corporate communication in the digital age
8
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
8
Computer-mediated marketing strategies : social media and online brand communities
7
Developing digital marketing : relationship perspectives
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
7
Digital advertising : theory and research
7
Global perspectives on small and medium enterprises and strategic information systems : international approaches
7
Interdisciplinary management research XVI ; 1
7
New Developments in Online Marketing
7
Online reputation management in destination and hospitality : what we know, what we need to know
7
SMEs in the digital era : opportunities and challenges of the digital single market
7
The Routledge companion to advertising and promotional culture
7
The SAGE handbook of social media marketing
7
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ECONIS (ZBW)
13
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1
The effectiveness of
internet
portals on the e-commerce activities of rural SME business owners : a study of rural SMEs in Scotland
Sanders, John
;
Galloway, Laura
;
Deakins, David
- In:
E-commerce adoption and small business in the global …
,
(pp. 100-115)
.
2010
Persistent link: https://www.econbiz.de/10003930983
Saved in:
2
Internet
marketing and SMEs
Doiron, Daniel John
- In:
E-commerce adoption and small business in the global …
,
(pp. 116-137)
.
2010
Persistent link: https://www.econbiz.de/10003930992
Saved in:
3
Small business sales growth and internationalization links to website functions in the United Kingdom
Williams, Robert
;
Packham, Gary P.
;
Thomas, Brychan
; …
- In:
E-commerce adoption and small business in the global …
,
(pp. 139-173)
.
2010
Persistent link: https://www.econbiz.de/10003931004
Saved in:
4
Understanding the factors affecting the adoption of e-marketing by small business enterprises
El-Gohary, Hatem
;
Trueman, Myfanwy
;
Fukukawa, Kyoko
- In:
E-commerce adoption and small business in the global …
,
(pp. 237-257)
.
2010
Persistent link: https://www.econbiz.de/10003931054
Saved in:
5
Facilitating e-commerce adoption : an electronic customs system
Raus, Marta
;
Boutellier, Roman
- In:
E-commerce adoption and small business in the global …
,
(pp. 1-22)
.
2010
Persistent link: https://www.econbiz.de/10003930881
Saved in:
6
E-commerce trading patterns within the SME sector : an opportunity missed?
Jones, Paul
;
Packham, Gary
;
Pickernell, David
; …
- In:
E-commerce adoption and small business in the global …
,
(pp. 23-45)
.
2010
Persistent link: https://www.econbiz.de/10003930891
Saved in:
7
E-crime and non-compliance with government regulations on e-commerce : barriers to e-commerce optimization in South African SMEs
Kyobe, Michael E.
- In:
E-commerce adoption and small business in the global …
,
(pp. 47-66)
.
2010
Persistent link: https://www.econbiz.de/10003930905
Saved in:
8
Determinants of e-commerce adoption among the small and medium-sized enterprises in Malaysia
Sim Chia Hua
;
Rajesh, Modapothala Jashua
;
Lau Bee Theng
- In:
E-commerce adoption and small business in the global …
,
(pp. 67-85)
.
2010
Persistent link: https://www.econbiz.de/10003930925
Saved in:
9
E-commerce and small and medium-sized enterprises in S..E. Wales
Thomas, Brychan
;
Simmons, Geoff
;
Packham, Gary
;
Miller, …
- In:
E-commerce adoption and small business in the global …
,
(pp. 86-98)
.
2010
Persistent link: https://www.econbiz.de/10003930961
Saved in:
10
E-business among ethnic minority businesses : the case of ethnic entrepreneurs
Beckinsale, Martin
- In:
E-commerce adoption and small business in the global …
,
(pp. 187-207)
.
2010
Persistent link: https://www.econbiz.de/10003931026
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