Understanding the factors affecting the adoption of e-marketing by small business enterprises
Year of publication: |
2010
|
---|---|
Authors: | El-Gohary, Hatem ; Trueman, Myfanwy ; Fukukawa, Kyoko |
Published in: |
E-commerce adoption and small business in the global marketplace : tools for optimization. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-998-4. - 2010, p. 237-257
|
Subject: | KMU | SME | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
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