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~isPartOf:"E-commerce and marketing"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"India"
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Search: subject_exact:"Search engine marketing"
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India
Internet marketing
159
Online-Marketing
159
Consumer behaviour
75
Konsumentenverhalten
75
Social Web
73
Social web
73
E-commerce
41
Electronic Commerce
41
Online retailing
35
Online-Handel
35
Beziehungsmarketing
33
Relationship marketing
33
Viral marketing
30
Virales Marketing
30
social media
26
Brand management
22
Markenführung
22
Advertising effects
17
Confidence
17
Vertrauen
17
Website
17
Werbewirkung
17
Brand image
15
Einzelhandel
15
Markenimage
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Indien
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Internet
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consumer behaviour
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Ali, Syed Ahmad
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1
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1
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1
Jacob, Jayanth
1
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1
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1
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1
Rakesh, Sapna
1
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1
Rehman, Asad
1
Sah, Ash N.
1
Sahrma, Smita
1
Sial, Maqbool H.
1
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1
Umar, Muhammad
1
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1
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1
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E-commerce and marketing
Harvard business review : HBR
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
International journal of electronic marketing and retailing : IJEMR
International journal of technology marketing : IJTMkt
International journal of internet marketing and advertising : IJIMA
7
International journal of Indian culture and business management
5
International journal of business information systems : IJBIS
5
International journal of business excellence : IJBEX
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of internet commerce
3
Manthan : journal of commerce and management
3
South Asian journal of management : SAJM
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Cogent business & management
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Global business review
2
International journal of Indian culture and business management : IJICBM
2
International journal of business and globalisation : IJBG
2
International journal of electronic finance : IJEF
2
International journal of management practice : IJMP
2
International journal of public sector performance management : IJPSPM
2
Journal of global marketing
2
Tourism management : research, policies, practice
2
21st century business practices : the evolving trends in India
1
Advanced topics in electronic commerce ; Vol. 1
1
Agribusiness Innovation and Contextual Evolution, Volume II : Technological, Societal and Channel Advancements
1
Application of gaming in new media marketing
1
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
Bank parikrama : a journal of banking & finance : quarterly journal of Bangladesh Institute of Bank Management
1
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
1
Cases on the resurgence of emerging businesses
1
Cogent economics & finance
1
Comparative advantage in the knowledge economy : a national and organizational resource
1
Comparative analysis of trade and finance in emerging economies
1
Copernican Journal of Finance & Accounting : CJF&A
1
Digital and Sustainable Transformations in a Post-COVID World : Economic, Social, and Environmental Challenges
1
Digital influence on consumer habits : marketing challenges and opportunities
1
Driving traffic and customer activity through affiliate marketing
1
E-marketing in developed and developing countries : emerging practices
1
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ECONIS (ZBW)
13
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1
Role of TripAdvisor in influencing international tourists visiting Puducherry
Ramanujam, Vaishnavi
;
Kumar, Prem
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 386-402
Persistent link: https://www.econbiz.de/10013486128
Saved in:
2
Exploring women entrepreneurship prospects, challenges, and barriers in Pakistan
Umar, Muhammad
;
Ali, Syed Ahmad
;
Sial, Maqbool H.
- In:
International journal of e-entrepreneurship and …
12
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014309714
Saved in:
3
Consumer response towards personalised pricing strategies in online marketing
Victor, Vijay
;
Nathan, Robert Jeyakumar
;
Fekete-Farkas, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 223-265
Persistent link: https://www.econbiz.de/10012693530
Saved in:
4
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
5
Leveraging social media in facilitating women entrepreneurs in India : a case study of Pune Ladies (PULA)
Bedarkar, Madhura Manish
;
Mishra, Mahima
;
Khatwani, …
- In:
International journal of e-entrepreneurship and …
10
(
2020
)
2
,
pp. 76-90
Persistent link: https://www.econbiz.de/10012300080
Saved in:
6
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
7
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
Saved in:
8
Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita
;
Rehman, Asad
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
Saved in:
9
Analysing the complexities of website functionality, perceived ease of use and perceived usefulness on customer satisfaction of online shoppers in India
Tandon, Urvashi
;
Kiran, Ravi
;
Sah, Ash N.
- In:
International journal of electronic marketing and …
7
(
2016
)
2
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011643577
Saved in:
10
Optimising online marketing resources : SEO strategy
Pandey, Anuja
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10009576394
Saved in:
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