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~isPartOf:"E-commerce and marketing"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"India"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Search engine marketing"
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India
Konsumentenverhalten
Internet marketing
100
Online-Marketing
100
Consumer behaviour
48
Social Web
39
Social web
39
E-commerce
33
Electronic Commerce
33
Online retailing
27
Online-Handel
27
Beziehungsmarketing
24
Relationship marketing
24
Viral marketing
19
Virales Marketing
19
Brand management
14
Confidence
14
Markenführung
14
Vertrauen
14
Einzelhandel
13
Retail trade
13
USA
13
Website
13
United States
12
social media
12
Advertising effects
10
Werbewirkung
10
Customer satisfaction
9
Indien
9
Kundenzufriedenheit
9
Internet
8
Brand image
7
Markenimage
7
e-commerce
7
Marketing management
6
Marketingmanagement
6
trust
6
Advertising
5
Brand
5
Markenartikel
5
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Undetermined
25
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Article
53
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Article in journal
51
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51
Aufsatz im Buch
2
Book section
2
Language
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English
53
Author
All
Al-Adwan, Ahmad Samed
2
Goldsmith, Ronald E.
2
Swilley, Esther
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Alhorani, Alaa
1
Ali, Syed Ahmad
1
Amarullah, Dudi
1
Amritesh
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Ashour, Laila
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Becerra, Enrique P.
1
Bedarkar, Madhura Manish
1
Bertoncelj, Andrej
1
Brown, Cheryl O.
1
Bueno, Ricardo Luiz Pereira
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Cazier, Joseph A.
1
Chaudhuri, Ranjan
1
Chauhan, Sandeep
1
Chen, Lihong
1
Davis, Katie
1
Deshmukh, Siddharth
1
Deshwal, Pankaj
1
Donthu, Naveen
1
Drossos, Dimitris
1
Elsaid, Abdel Moneim M. K.
1
Fatima, Tayyba
1
Ferreira, Fátima
1
Gautam, Vikas
1
Gill, Bakshish Singh
1
Goyal, Mehak
1
Groß, Michael
1
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Published in...
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E-commerce and marketing
Harvard business review : HBR
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
192
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
31
Journal of marketing
30
The journal of brand management : an international journal
30
International journal of technology marketing : IJTMkt
29
Journal of promotion management : JPM
29
Tourism management : research, policies, practice
29
Journal of advertising research
28
Journal of management information systems : JMIS
28
Asia Pacific journal of marketing and logistics
27
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of electronic commerce research : JECR
27
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Psychology & marketing
25
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Journal of marketing research : JMR
23
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
International journal of business information systems : IJBIS
21
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ECONIS (ZBW)
53
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1
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
2
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
3
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
4
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
5
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
6
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
7
Exploring women entrepreneurship prospects, challenges, and barriers in Pakistan
Umar, Muhammad
;
Ali, Syed Ahmad
;
Sial, Maqbool H.
- In:
International journal of e-entrepreneurship and …
12
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014309714
Saved in:
8
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
9
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
10
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
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