Information processing from electronic word of mouth : an integrative framework
Aun Ahmed and Amritesh
| Year of publication: |
2023
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|---|---|
| Authors: | Ahmed, Aun ; Amritesh |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 14.2023, 4, p. 371-393
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| Subject: | information processing | electronic word of mouth | eWOM | conflict monitoring | persuasion | dual-process models | elaboration likelihood model | online reviews | self-validation | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Informationsverhalten | Information behaviour | Social Web | Social web | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2023.133948 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014440776