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~isPartOf:"E-commerce and marketing"
~isPartOf:"Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag"
~person:"Rese, Mario"
~subject:"Innovation management"
~subject:"Supplier relationship management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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E-commerce and marketing
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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Theoretische Scheinwerfer für das Industriegütermarketing von morgen : Versuch einer Prognose trotz des Wissens ihrer prinzipiellen Unmöglichkeit
Rese, Mario
;
Krebs, Alexander
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 43-65)
.
2007
Persistent link: https://www.econbiz.de/10003435654
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