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Sales promotions
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channel coordination
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channels of distribution
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consumer price discounts
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Soethoudt, Soethoudt, H.
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Wierenga, Wierenga, B.
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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ERIM Report Series Research in Management
International journal of production economics
18
Marketing Science
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European Journal of Operational Research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International Journal of Production Economics
5
Management Science
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European journal of operational research : EJOR
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International journal of production research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Production and operations management : an international journal of the Production and Operations Management Society
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Transportation research / E : an international journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of retailing and consumer services
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Journal of the Operational Research Society
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Journal of the Operational Research Society : OR
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Manufacturing & Service Operations Management
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Omega : the international journal of management science
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Quantitative Marketing and Economics
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Research in Economics
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Research in economics : an international review of economics
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Review of Marketing Science
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Transportation Research Part E: Logistics and Transportation Review
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Asia-Pacific Journal of Operational Research (APJOR)
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CIE Discussion Papers
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Discussion paper / Department of Business and Management Science
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Dynamic Games and Applications
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Industrial Management & Data Systems
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic commerce : IJEC
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International journal of emerging markets
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International journal of information systems and supply chain management : IJISSCM ; an official publication of the Information Resources Management Association
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International journal of operations and quantitative management : IJOQM
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International journal of procurement management
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International journal of quality & reliability management
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International journal of services and operations management : IJSOM
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International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
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Suboptimality of Sales Promotions and Improvement Through
Channel
Coordination
Wierenga, Wierenga, B.
;
Soethoudt, Soethoudt, H.
-
Erasmus Research Institute of Management (ERIM), …
-
2002
through specific arrangements between retailer and manufacturer, which have the purpose of better
channel
coordination
. One of …
Persistent link: https://www.econbiz.de/10010837519
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