Kaymak, Uzay; Potharst, Potharst, R.; Pijls, Pijls, W.H.L.M. - Erasmus Research Institute of Management (ERIM), … - 2001
Partly due to a growing interest in direct marketing, it has become an important application field for data mining … unnecessary at first. However, the amount of data used in direct marketing is tremendous. Further, there are different types of …