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~isPartOf:"ERIM report series research in management"
~isPartOf:"European journal of operational research : EJOR"
~subject:"Consumer behaviour"
~subject:"Mathematische Optimierung"
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ERIM report series research in management
European journal of operational research : EJOR
Health marketing quarterly
15
SpringerLink / Bücher
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Direct marketing : an international journal
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of electronic business
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Marketing letters : a journal of research in marketing
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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1
A matheuristic for a customer assignment problem in direct marketing
Bigler, Tamara
;
Kammermann, Manuel Stanley
;
Baumann, Philipp
- In:
European journal of operational research : EJOR
304
(
2023
)
2
,
pp. 689-708
Persistent link: https://www.econbiz.de/10013534557
Saved in:
2
Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu
;
Fan, Zhi-Ping
;
Sun, Minghe
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
Saved in:
3
Irritation due to direct mailings from charities
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003337406
Saved in:
4
Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
Chun, Young H.
- In:
European journal of operational research : EJOR
217
(
2012
)
3
,
pp. 673-678
Persistent link: https://www.econbiz.de/10009419030
Saved in:
5
Optimization models for targeted offers in direct marketing : exact and heuristic algorithms
Nobibon, Fabrice Talla
;
Leus, Roel
;
Spieksma, Frits C. R.
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 670-683
Persistent link: https://www.econbiz.de/10008990051
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