Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
Year of publication: |
2012
|
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Authors: | Chun, Young H. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 217.2012, 3 (16.3.), p. 673-678
|
Subject: | Prognoseverfahren | Forecasting model | Direktmarketing | Direct marketing | Monte-Carlo-Simulation | Monte Carlo simulation | Schätztheorie | Estimation theory | Konsumentenverhalten | Consumer behaviour |
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