//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"ERIM report series research in management"
~isPartOf:"Fachbuchreihe für Studium, Fortbildung, Praxis"
~isPartOf:"IRZ : Zeitschrift für internationale Rechnungslegung"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Bibliometrics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Darstellung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Bibliometrics
Advertising effects
11
Humor
11
Werbewirkung
11
Advertising
9
Werbung
9
Visualisierung
7
Visualization
7
Einführung
6
Consumer behaviour
3
Finanzwirtschaft
3
Finanzwissenschaft
3
Konsumentenverhalten
3
advertising
3
Bibliometrie
2
Cognition
2
Cultural identity
2
Emotion
2
Gender
2
Geschlecht
2
Kognition
2
Kulturelle Identität
2
Target group
2
Zielgruppe
2
glaubwürdige Darstellung
2
humor
2
Abschlusserstellung
1
Alternative Performance Measures
1
Analogieschluss
1
Anhangangaben
1
Arbeitsgruppe
1
Außenwerbung
1
Bank marketing
1
Bankmarketing
1
Bestimmung des Erwerbers
1
Bitcoin
1
Blockchain
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
2
Author
All
Buter, Reindert K.
1
Eck, Nees Jan van
1
Gulas, Charles S.
1
Noyons, Ed
1
Waltman, Ludo
1
Weinberger, Marc G.
1
Weinberger, Michelle F.
1
more ...
less ...
Published in...
All
ERIM report series research in management
Fachbuchreihe für Studium, Fortbildung, Praxis
IRZ : Zeitschrift für internationale Rechnungslegung
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
2
Organizational research methods : ORM
2
Sloan working papers
2
Advances in Multimedia and Interactive Technologies (AMIT)
1
Analele Universităţii Dunărea de Jos Galaţi / 1
1
Annals / The Academy of Management
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Corporate communications : an international journal
1
Critical perspectives on accounting : an international journal for social and organizational accountability
1
Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022
1
Electronic commerce research
1
Energy strategy reviews
1
European research on management and business economics
1
European research studies
1
Financial innovation : FIN
1
Global business & economics review
1
International journal of hospitality management
1
International journal of management reviews : IJMR
1
Istanbul business research
1
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of electronic commerce research : JECR
1
Journal of family business strategy
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of innovation and entrepreneurship : JIE
1
Journal of intellectual capital
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of knowledge-based innovation in China
1
Journal of marketing analytics : JMA
1
Journal of public policy & marketing
1
Journal of small business and entrepreneurship : JSBE
1
Journal of vocational behavior
1
Journal of world business : JWB
1
Management & organizational history : MOH
1
Management decision
1
Management review quarterly
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
2
Automatic term identification for bibliometric mapping
Eck, Nees Jan van
;
Waltman, Ludo
;
Noyons, Ed
;
Buter, …
-
2008
Persistent link: https://www.econbiz.de/10008663237
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->