Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Marc G. Weinberger, Charles S. Gulas and Michelle F. Weinberger
| Year of publication: |
2015
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|---|---|
| Authors: | Weinberger, Marc G. ; Gulas, Charles S. ; Weinberger, Michelle F. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 3, p. 447-472
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| Subject: | advertising humor | advertising history | cultural history | outdoor advertising | content analysis | Werbung | Advertising | Humor | Werbewirkung | Advertising effects | Kulturelle Identität | Cultural identity | Geschichte | History | Außenwerbung | Outdoor advertising | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1006082 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011546528