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~isPartOf:"ERIM report series research in management"
~isPartOf:"Fachbuchreihe für Studium, Fortbildung, Praxis"
~isPartOf:"IRZ : Zeitschrift für internationale Rechnungslegung"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Kulturelle Identität"
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Kulturelle Identität
Advertising effects
11
Humor
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glaubwürdige Darstellung
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humor
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ERIM report series research in management
Fachbuchreihe für Studium, Fortbildung, Praxis
IRZ : Zeitschrift für internationale Rechnungslegung
International journal of advertising : the quarterly review of marketing communications
... for dummies
1
Handbook of developments in consumer behaviour
1
Handbook of qualitative research methods on human resource management : innovative techniques
1
Handbook of research on e-transformation and human resources management technologies : organizational outcomes and challenges
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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2
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
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