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~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of global marketing"
~subject:"Direct marketing"
~subject:"Markenimage"
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Direct marketing
Markenimage
International marketing
116
Internationales Marketing
116
Consumer behaviour
56
Konsumentenverhalten
56
Advertising
39
Werbung
39
Advertising effects
38
Werbewirkung
38
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29
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29
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29
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Franses, Philip Hans
5
Diepen, Merel van
4
Donkers, Bas
4
Aashish, Kumar
2
Bagozzi, Richard P.
2
Belschak, Frank
2
Groenen, Patrick J. F.
2
Kagie, Martijn
2
Meurs, Frank van
2
Piersma, Nanda
2
Potharst, Rob
2
Raman, Prashant
2
Verbeke, Willem J. M. I.
2
Wezel, Michiel van
2
Bagdare, Shilpa
1
Billore, Aditya
1
Cheah, Chee Wei
1
Chen, Yi-min
1
Darmawan, Ida
1
DelVecchio, Devon
1
ELSamen, Amjad Abu
1
Gammoh, Bashar S.
1
Gehrt, Kenneth C.
1
Gerritsen, Marinel
1
Goon, Serena Wooi-U
1
Gupta, Devashish Das
1
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1
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1
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1
Hassan, Ahmed A. M.
1
Heuvel, Jauke van den
1
Hooft Comajuncosas, Andreu van
1
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1
Huh, Jisu
1
Huhmann, Bruce A.
1
Jae, Haeran
1
Jang, Hayeun
1
Jang, Ju Yeun
1
Janssen, Anne
1
Jayasimha, K. R.
1
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Erasmus Research Institute of Management
5
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ERIM report series research in management
Journal of global marketing
Journal of business research : JBR
100
The journal of product & brand management
51
Journal of marketing communications
46
The journal of brand management : an international journal
43
SpringerLink / Bücher
41
Journal of retailing and consumer services
38
Health marketing quarterly
37
International journal of internet marketing and advertising : IJIMA
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of advertising research
27
International marketing review
26
International journal of advertising : the review of marketing communications
25
Journal of promotion management : JPM
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Psychology & marketing
23
Asia Pacific journal of marketing and logistics
21
Journal of advertising : official publication of the American Academy of Advertising
21
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Journal of promotion management : innovations in planning and applied research
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
Marketing intelligence & planning
20
Journal of international consumer marketing
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of international marketing
18
European journal of marketing : EJM
17
Journal of marketing management : MM
17
Tourism management : research, policies, practice
17
Cogent business & management
15
Direct marketing : an international journal
15
Journal of marketing
15
Journal of marketing research : JMR
15
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Marketing : ZFP ; journal of research and management
13
Research
13
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ECONIS (ZBW)
37
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
3
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
4
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
5
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
6
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
7
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
8
Do consumers follow their heart or mind when purchasing global brands? : empirical insights
Naseem, Nayyer
;
Yaprak, Attila
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10013549994
Saved in:
9
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
10
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
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