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~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~person:"Sinkovics, Rudolf R."
~person:"Steenkamp, Jan-Benedict E. M."
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Advertising effects
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Sinkovics, Rudolf R.
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Aulakh, Preet S.
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ERIM report series research in management
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
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International business review : the official journal of the European International Business Academy
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
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2
The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
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