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~isPartOf:"ERIM report series research in management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Entscheidung unter Unsicherheit"
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Entscheidung unter Unsicherheit
Sales promotion
24
Verkaufsförderung
24
Consumer behaviour
11
Konsumentenverhalten
11
Preismanagement
5
Pricing strategy
5
Beziehungsmarketing
3
Decision under uncertainty
3
Einzelhandel
3
Kundenbindungsprogramm
3
Loyalty program
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Retail trade
3
Advertising effects
2
Brand management
2
Cognition
2
Customer satisfaction
2
Einzelhandelspreis
2
Kognition
2
Kundenzufriedenheit
2
Ladengestaltung
2
Markenführung
2
Price promotion
2
Product information
2
Produktinformation
2
Retail price
2
Salespeople
2
Selling
2
Store design
2
Theorie
2
Theory
2
Verkauf
2
Verkaufspersonal
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
1989-1997
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Graue Literatur
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English
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Althuizen, Niek A. P.
1
Bearden, William O.
1
Dholakia, Utpal M.
1
Erev, Ido
1
Haruvy, Ernan
1
Haws, Kelly L.
1
Wierenga, Berend
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ERIM report series research in management
Marketing letters : a journal of research in marketing
Journal of marketing research : JMR
4
Journal of retailing
2
Asia Pacific journal of marketing and logistics
1
Birkbeck working papers in economics and finance : BWPEF
1
European journal of operational research : EJOR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of marketing
1
Mays Business School Research Paper
1
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ECONIS (ZBW)
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The value of analogical reasoning for the design of creative sales promotion campaigns : a case-based reasoning approach
Althuizen, Niek A. P.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003652340
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2
Situational and trait interactions among goal orientations
Haws, Kelly L.
;
Bearden, William O.
;
Dholakia, Utpal M.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10009530132
Saved in:
3
Two-stage lotteries and the value of unresolved uncertainty
Erev, Ido
;
Haruvy, Ernan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10003976730
Saved in:
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