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~isPartOf:"ERIM report series research in management"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Advertising"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Advertising
Innovation
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Markenartikel
Markenführung
Marketing theory
Marketingtheorie
Unternehmen
Öffentlichkeitsarbeit
Marketing management
15
Marketingmanagement
15
Marketing
10
Theorie
9
Theory
9
Advertising effects
2
Bibliometrics
2
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2
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2
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2
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2
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2
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01.03.1988
1
Academic publication
1
Aggregation
1
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1
Beziehungsmarketing
1
Bias
1
Brand architecture
1
Brand extension
1
Business ethics
1
Citation analysis
1
Cognition
1
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1
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1
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1
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1
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1
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Book / Working Paper
6
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Fallstudiensammlung
Graue Literatur
Sammelwerk
Non-commercial literature
6
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5
Working Paper
5
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English
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Aaker, David A.
1
Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
1
Dekimpe, Marnik G.
1
Gruber, Gerald
1
Hanssens, Dominique M.
1
Keller, Kevin Lane
1
Korkames, Joseph
1
Leuthesser, Lance
1
Revesz, Mariana
1
Riel, Cees B. M. van
1
Stanley, Tom D.
1
Stremersch, Stefan
1
Streuvels, Stijn
1
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Erasmus Research Institute of Management
2
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ERIM report series research in management
Report / Marketing Science Institute
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
NICPRE / National Institute for Commodity Promotion Research and Evaluation
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Legends in marketing
8
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
8
Zeszyty naukowe
8
Reutlinger Diskussionsbeiträge zu Marketing und Management
7
Arbeitspapier / Institut für Marketing, Universität Mannheim
6
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Europäische Kulturen in der Wirtschaftskommunikation
6
Premier reference source
6
Proceedings series / American Marketing Association
6
Research
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Faculty & research / Insead : working paper series
5
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
5
Working paper / National Bureau of Economic Research, Inc.
5
Arbeitspapier / HHL, Leipzig Graduate School of Management
4
Edward Elgar E-Book Archive
4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
4
Springer Reference Wirtschaft
4
Working papers / Centre for Market driven Innovations : WP
4
Advances in advertising research
3
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
3
Beiträge zum Produkt-Marketing
3
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
3
Erfurter Hefte zum angewandten Marketing
3
European journal of marketing : EJM
3
Forum Marketing & Management : Probleme, Konzepte, Lösungen
3
International series in quantitative marketing
3
Marketing intelligence & planning
3
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
3
Schriftenreihe Marketing, Management
3
The journal of business & industrial marketing
3
AMA educators' proceedings
2
Advances in international marketing
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
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ECONIS (ZBW)
6
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1
Reducing biases in advertising effectiveness research : new meta-analytic evidence
Korkames, Joseph
;
Stanley, Tom D.
;
Stremersch, Stefan
-
2022
Persistent link: https://www.econbiz.de/10013532297
Saved in:
2
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
3
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
Saved in:
4
Global innovation of new products and services
Gruber, Gerald
;
Streuvels, Stijn
;
Revesz, Mariana
-
2001
Persistent link: https://www.econbiz.de/10001632393
Saved in:
5
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
6
Defining, measuring, and managing brand equity : a conference summary ; Marketing Science Institute conference held March 1 - 3, 1988, in Austin, TX
Leuthesser, Lance
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000858756
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