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~isPartOf:"ERIM report series research in management"
~isPartOf:"Research in consumer behavior"
~subject:"Markenimage"
~type_genre:"Arbeitspapier"
~type_genre:"Case study"
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Hold the line! : exploring the brand community coping process
Weijo, Henri
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Rintamäki, Jukka
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2014
Persistent link: https://www.econbiz.de/10010475689
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