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~isPartOf:"ERIM report series research in management"
~language:"deu"
~language:"eng"
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Category Management
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Category management
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ERIM report series research in management
Journal of retailing
14
Journal of retailing and consumer services
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Journal of marketing research : JMR
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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Vertikales Marketing und Markenführung im Zeichen von Category-Management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Retail supply chain management : quantitative models and empirical studies
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
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Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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International journal of retail & distribution management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Hamburger Schriften zur Marketingforschung
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Harvard-Business-Manager : das Wissen der Besten
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International Journal of Retail & Distribution Management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business research : JBR
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Journal of the Operational Research Society : OR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Manufacturing & service operations management : M & SOM
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Arbeitspapiere des Lehrstuhls für Marketing und Handel an der Universität GH Essen
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Asia Pacific journal of marketing and logistics
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Collaborative customer relationship management : taking CRM to the next level; with 7 tables
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Controlling im Handel : innovative Ansätze und Praxisbeispiele
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Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
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Faculty research papers / The Fuqua School of Business, Duke University
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Göttinger Handelswissenschaftliche Schriften e.V. : GHS
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Göttinger handelswissenschaftliche Schriften : GHS
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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The moderating roles of relationship quality and dependency in retailers’ new product adoption decisions
Everdingen, Yvonne Maria van
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contributor
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2008
Persistent link: https://www.econbiz.de/10008662388
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2
Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van
(
contributor
); …
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2006
Persistent link: https://www.econbiz.de/10003303639
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3
Understanding the impact of brand delistings on assortment evaluations and store switching and complaining intentions
Sloot, Laurens M.
(
contributor
); …
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2004
Persistent link: https://www.econbiz.de/10002513507
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4
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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