Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Erjen van Nierop, Dennis Fok and Philip Hans Franses
| Year of publication: |
Mar. 2006
|
|---|---|
| Other Persons: | Nierop, Johannes Erjen Maurice van (contributor) ; Fok, Dennis (contributor) ; Franses, Philip Hans (contributor) |
| Publisher: |
Rotterdam : ERIM |
| Subject: | Category Management | Category management | Werbewirkung | Advertising effects | Bayes-Statistik | Bayesian inference | Monte-Carlo-Simulation | Monte Carlo simulation |
| Extent: | Online-Ressource, 35 S. = 391 Kb, Text graph. Darst. |
|---|---|
| Series: | ERIM report series research in management. - Rotterdam : ERIM, ISSN 1566-5283, ZDB-ID 2165786-5. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Other identifiers: | hdl:1765/7632 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003303639