//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"ERIM report series research in management"
~type_genre:"Arbeitspapier"
~type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
15
Werbewirkung
15
Advertising
5
Werbung
5
Consumer behaviour
3
Konsumentenverhalten
3
Emotion
2
International marketing
2
Internationales Marketing
2
Meta-Analyse
2
Meta-analysis
2
Theorie
2
Theory
2
Bayes-Statistik
1
Bayesian inference
1
Behaviour
1
Bias
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Business cycle synchronization
1
Category Management
1
Category management
1
Charitable organization
1
China
1
Conjoint analysis
1
Conjoint-Analyse
1
Cultural identity
1
Direct marketing
1
Direktmarketing
1
Experiment
1
Fundraising
1
Gemeinnützige Organisation
1
Hörfunkwerbung
1
Internet marketing
1
Konjunkturzusammenhang
1
Kulturelle Identität
1
Language
1
Lieferantenmanagement
1
Linguistics
1
more ...
less ...
Online availability
All
Free
15
Type of publication
All
Book / Working Paper
15
Type of publication (narrower categories)
All
Arbeitspapier
Übersichtsarbeit
Working Paper
15
Graue Literatur
12
Non-commercial literature
12
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
15
Author
All
Franses, Philip Hans
4
Puntoni, Stefano
3
Dekimpe, Marnik G.
2
Loef, Joost
2
Stremersch, Stefan
2
Antonides, Gerrit
1
Bart, Yakov
1
Calli, Meltem Kiygi
1
Cole, Catherine A.
1
Cote, Joseph A.
1
Deleersnyder, Barbara
1
Dellaert, Benedict
1
Diepen, Merel van
1
Donkers, Bas
1
Fok, Dennis
1
Gower, John
1
Groenen, Patrick J. F.
1
Hanssens, Dominique M.
1
Hooge, Ilona E. de
1
Korkames, Joseph
1
Lans, Ralf van der
1
Leeflang, Peter
1
Liberali, Gui
1
Nierop, Johannes Erjen Maurice van
1
Pauwels, Koen
1
Raaij, Willem Fred van
1
Ritson, Mark
1
Schroeder, Jonathan E.
1
Siew Meng Leong
1
Smidts, Ale
1
Srinivasan, Shuba
1
Stanley, Tom D.
1
Steenkamp, Jan-Benedict E. M.
1
Tucker, Catherine
1
Urban, Glen
1
Velden, Michel van de
1
Verbeke, Willem J. M. I.
1
Verlegh, Peeter W. J.
1
Vines, Karen
1
Vriens, Marco
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
4
Published in...
All
ERIM report series research in management
Faculty & research / Insead : working paper series
19
Working paper / National Bureau of Economic Research, Inc.
16
CESifo working papers
15
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Discussion papers / CEPR
10
Research paper series / Stanford Graduate School of Business
9
Discussion paper / Centre for Economic Policy Research
8
Simon Business School working paper
8
Stanford University Graduate School of Business research paper
7
Discussion paper / Tinbergen Institute
6
NBER working paper series
6
Working papers / Harvard Business School, Division of Research
6
Working paper
5
Working papers / TSE : WP
5
Discussion paper series / IZA
4
Working paper series
4
Barcelona GSE working paper series : working paper
3
Cowles Foundation discussion paper
3
Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
3
Forschungspapiere
3
Gabler Edition Wissenschaft
3
HEC Paris research paper series
3
ISM working paper
3
MO
3
Research paper
3
Series: Management know-how / M
3
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
Working paper series : WPS
3
Working papers / Innocenzo Gasparini Institute for Economic Research
3
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
3
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
BREAD working paper
2
CEMMAP working papers / Centre for Microdata Methods and Practice
2
CORE discussion paper : DP
2
DICE discussion paper
2
Department of Economics discussion paper series / University of Oxford
2
Discussion paper / Institute of Social and Economic Research
2
Discussion papers
2
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reducing biases in advertising effectiveness research : new meta-analytic evidence
Korkames, Joseph
;
Stanley, Tom D.
;
Stremersch, Stefan
-
2022
Persistent link: https://www.econbiz.de/10013532297
Saved in:
2
A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
-
2016
Persistent link: https://www.econbiz.de/10011643144
Saved in:
3
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
Saved in:
4
Perceptual maps : the good, the bad and the ugly
Gower, John
;
Groenen, Patrick J. F.
;
Velden, Michel van de
-
2010
Persistent link: https://www.econbiz.de/10008665145
Saved in:
5
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791622
Saved in:
6
Cross-national logo evaluation analysis: an individual level approach
Lans, Ralf van der
;
Cote, Joseph A.
;
Cole, Catherine A.
; …
-
2008
Persistent link: https://www.econbiz.de/10008649049
Saved in:
7
Modeling the effectiveness of hourly direct-response radio commercials
Calli, Meltem Kiygi
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003719958
Saved in:
8
The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
Saved in:
9
Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003303639
Saved in:
10
Polysemy in advertising
Puntoni, Stefano
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381143
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->