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Advertising effects
15
Werbewirkung
15
Advertising
5
Werbung
5
Consumer behaviour
3
Konsumentenverhalten
3
Emotion
2
International marketing
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Internationales Marketing
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Brand management
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Business cycle synchronization
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Category Management
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Category management
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Charitable organization
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Konjunkturzusammenhang
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Graue Literatur
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15
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Franses, Philip Hans
4
Puntoni, Stefano
3
Dekimpe, Marnik G.
2
Loef, Joost
2
Stremersch, Stefan
2
Antonides, Gerrit
1
Bart, Yakov
1
Calli, Meltem Kiygi
1
Cole, Catherine A.
1
Cote, Joseph A.
1
Deleersnyder, Barbara
1
Dellaert, Benedict
1
Diepen, Merel van
1
Donkers, Bas
1
Fok, Dennis
1
Gower, John
1
Groenen, Patrick J. F.
1
Hanssens, Dominique M.
1
Hooge, Ilona E. de
1
Korkames, Joseph
1
Lans, Ralf van der
1
Leeflang, Peter
1
Liberali, Gui
1
Nierop, Johannes Erjen Maurice van
1
Pauwels, Koen
1
Raaij, Willem Fred van
1
Ritson, Mark
1
Schroeder, Jonathan E.
1
Siew Meng Leong
1
Smidts, Ale
1
Srinivasan, Shuba
1
Stanley, Tom D.
1
Steenkamp, Jan-Benedict E. M.
1
Tucker, Catherine
1
Urban, Glen
1
Velden, Michel van de
1
Verbeke, Willem J. M. I.
1
Verlegh, Peeter W. J.
1
Vines, Karen
1
Vriens, Marco
1
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Erasmus Research Institute of Management
4
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ERIM report series research in management
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
198
Journal of marketing communications
188
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
15
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1
Reducing biases in advertising effectiveness research : new meta-analytic evidence
Korkames, Joseph
;
Stanley, Tom D.
;
Stremersch, Stefan
-
2022
Persistent link: https://www.econbiz.de/10013532297
Saved in:
2
A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
-
2016
Persistent link: https://www.econbiz.de/10011643144
Saved in:
3
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
Saved in:
4
Perceptual maps : the good, the bad and the ugly
Gower, John
;
Groenen, Patrick J. F.
;
Velden, Michel van de
-
2010
Persistent link: https://www.econbiz.de/10008665145
Saved in:
5
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791622
Saved in:
6
Cross-national logo evaluation analysis: an individual level approach
Lans, Ralf van der
;
Cote, Joseph A.
;
Cole, Catherine A.
; …
-
2008
Persistent link: https://www.econbiz.de/10008649049
Saved in:
7
Modeling the effectiveness of hourly direct-response radio commercials
Calli, Meltem Kiygi
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003719958
Saved in:
8
The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
Saved in:
9
Polysemy in advertising
Puntoni, Stefano
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381143
Saved in:
10
Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003303639
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