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~isPartOf:"Eastern economic journal"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Pharmaindustrie"
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Pharmaindustrie
Sales promotion
7
Verkaufsförderung
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Consumer behaviour
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David, Guy
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Donaldson, Bill
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Lee, Jong-Ho
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Eastern economic journal
Journal of marketing management : MM
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
3
Health economics
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Journal of marketing research : JMR
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Applied economics
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CPB discussion paper
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Health care management science
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Health marketing quarterly
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International journal of advertising : the quarterly review of marketing communications
1
International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of strategic marketing
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NBER Working Paper
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NBER working paper series
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Paradigm : the journal of Institute of Management Technology
1
Perspectives on international corporate responsibility : [second Conference on International Corporate Responsibility in Amsterdam on June 18 - 20, 2004]
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ROI in action casebook
1
The journal of business & industrial marketing
1
The journal of product & brand management
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Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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The effect of regulated competition on pharmaceutical advertising and promotion
David, Guy
;
Markowitz, Sara
- In:
Eastern economic journal
41
(
2015
)
1
,
pp. 24-39
Persistent link: https://www.econbiz.de/10010489493
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2
Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK
Donaldson, Bill
;
Lee, Jong-Ho
;
Wright, George
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1305-1330
Persistent link: https://www.econbiz.de/10009702004
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