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~isPartOf:"Eastern economic journal : EEJ"
~isPartOf:"European journal of marketing : EJM"
~person:"Reisinger, Heribert"
~subject:"Sportmarketing"
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European journal of marketing : EJM
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Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
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