Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Reinhard Grohs (Private University Seeburg Castle, Seekirchen am Wallersee, Austria), Heribert Reisinger (Marketing Department, University of Vienna, Vienna, Austria), and David M. Woisetschläger (Institute of Automotive Management and Industrial Production, Technische Universität Braunschweig, Braunschweig, Germany)
| Year of publication: |
2015
|
|---|---|
| Authors: | Grohs, Reinhard ; Reisinger, Heribert ; Woisetschläger, David |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 11/12, p. 1880-1901
|
| Subject: | Branding | Sponsorship | Communication | Sports | Social groups | Sponsoring | Sportmarketing | Sports marketing | Markenführung | Brand management | Profisport | Professional sports | Sport | Sportorganisation | Sport organization | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Ballsport | Ball game | Fußball | Football |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-01-2013-0010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011449336