//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Gupta, Suraksha"
~person:"Johnston, Wesley J."
~person:"Melewar, T. C."
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Brand management
18
Markenführung
18
Consumer behaviour
15
Konsumentenverhalten
15
Brand image
12
Markenimage
12
Corporate reputation
11
Firmenimage
11
Brand
8
Innovation
8
Markenartikel
8
Innovation management
7
Innovationsmanagement
7
Reputation
6
Public relations
5
Welt
5
World
5
Öffentlichkeitsarbeit
5
Beziehungsmarketing
4
Charles Edward Lindblom
4
Organisationstheorie
4
Organization theory
4
Place marketing
4
Relationship marketing
4
Standortmarketing
4
B-to-B-Marketing
3
Brand architecture
3
Business-to-business marketing
3
Competition
3
Complexity theory
3
Confidence
3
Designation of origin
3
Financial crisis
3
Finanzkrise
3
Globalization
3
Herkunftsbezeichnung
3
Lieferantenmanagement
3
Markenarchitektur
3
Personality psychology
3
Persönlichkeitspsychologie
3
more ...
less ...
Online availability
All
Undetermined
40
Type of publication
All
Article
54
Type of publication (narrower categories)
All
Article in journal
Fallstudie
Aufsatz in Zeitschrift
54
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
Author
All
Gupta, Suraksha
Johnston, Wesley J.
Melewar, T. C.
Laroche, Michel
44
Huarng, Kun-Huang
39
Bergh, Jeroen C. J. M. van den
36
Parida, Vinit
36
Ko, Eunju
35
Oghazi, Pejvak
34
Pereira, Vijay
33
Costanza, Robert
31
Lindgreen, Adam
29
Sharma, Piyush
29
Woodside, Arch G.
28
Kraus, Sascha
27
Vrontis, Demetris
27
Wincent, Joakim
27
Dwivedi, Yogesh Kumar
26
Chebat, Jean-Charles
25
Hanley, Nick
25
Paul, Justin
24
Foroudi, Pantea
23
Kallis, Giorgos
23
Valette-Florence, Pierre
23
Jackson, Tim
22
Pascual, Unai
22
Baumgärtner, Stefan
21
Gustafsson, Anders
21
Melé Carné, Domènec
20
Adomako, Samuel
19
Babin, Barry J.
19
Bartikowski, Boris
19
Dhir, Amandeep
19
Diamantopoulos, Adamantios
19
Krausmann, Fridolin
19
Kumar, Satish
19
Yu, Tiffany Hui-Kuang
19
Zhou, Kevin Zheng
19
Bouncken, Ricarda B.
18
Du, Xingqiang
18
Jo, Hoje
18
more ...
less ...
Published in...
All
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of business ethics : JOBE
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
29
The journal of business & industrial marketing
17
Qualitative market research : an international journal
14
The marketing review
11
International studies of management and organization
8
European journal of marketing : EJM
7
Technological forecasting & social change : an international journal
7
The journal of brand management : an international journal
6
Corporate reputation review : an international journal
5
Journal of world business : JWB
5
Marketing intelligence & planning
5
Building corporate identity, image and reputation in the digital era
4
Journal of marketing communications
4
International business review : the official journal of the European International Business Academy
3
Journal of Asia Pacific business
3
Journal of general management
3
Corporate reputation review
2
Journal of business market management : JBM
2
Journal of business market management : jbm
2
Journal of international marketing
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
The European business journal
2
The journal of personal selling & sales management : JPSSM
2
Thunderbird international business review
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
British journal of management
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
California management review
1
City branding : theory and cases
1
Corporate communications : an international journal
1
EuroMed journal of business
1
European business review
1
Information systems research : ISR
1
International journal of business and globalisation : IJBG
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
more ...
less ...
Source
All
ECONIS (ZBW)
54
Showing
1
-
10
of
54
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Business-to-business digitalization, artificial intelligence, and social action
Johnston, Wesley J.
;
Mora Cortez, Roberto
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-5
Persistent link: https://www.econbiz.de/10014547414
Saved in:
2
From vineyard to table : Uncovering wine quality for sales management through machine learning
Ma, Rui
;
Mao, Di
;
Cao, Dongmei
;
Luo, Shuai
;
Gupta, Suraksha
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550366
Saved in:
3
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
4
New evaluation metric for measuring sales training effectiveness
Oh, Joon-Hee
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534145
Saved in:
5
Stakeholder diversity and collaborative innovation : Integrating the resource-based view with stakeholder theory
Ozdemir, Sena
;
Fernández de Arroyabe, Juan Carlos
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303981
Saved in:
6
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
7
Exploring the role of social capital mechanisms in cooperative resilience
Wulandhari, Nur Baiti Ingga
;
Gölgeci, Ismail
;
Mishra, …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 375-386
Persistent link: https://www.econbiz.de/10013194548
Saved in:
8
Financial inclusion through digitalisation : economic viability for the bottom of the pyramid (BOP) segment
Gupta, Suraksha
;
Kanungo, Rama Prasad
- In:
Journal of business research : JBR
148
(
2022
),
pp. 262-276
Persistent link: https://www.econbiz.de/10013325479
Saved in:
9
Utilizing text-mining to explore consumer happiness within tourism destinations
Garner, Benjamin
;
Thornton, Corliss
;
Pawluk, Anita Luo
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1366-1377
Persistent link: https://www.econbiz.de/10013194376
Saved in:
10
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->