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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Markenführung"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Fallstudie"
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Markenführung
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2,405
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1,769
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9
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8
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7
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Doran, Caroline Josephine
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International Symposium on Ethics, Business and Society Business and Management <15, 2008, Barcelona>
1
World Business Ethics Forum <4., 2012, Hongkong>
1
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of business ethics : JOBE
Journal of business research : JBR
The American economic review
2,013
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1,413
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1,337
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American economic journal : a journal of the American Economic Association
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Challenge
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Health affairs : at the intersection of health, health care, and policy
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The journal of brand management : an international journal
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Journal of labor economics
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European journal of operational research : EJOR
530
Journal of monetary economics
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The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
512
Journal of urban economics
509
Review / Federal Reserve Bank of St. Louis
506
Journal of economic issues : jei
498
Business economics : the journal of the National Association for Business Economists
492
Public choice
479
Journal of public economics
476
Contemporary economic policy : a journal of Western Economic Association International
474
Applied economics letters
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ECONIS (ZBW)
1,698
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1
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
5
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
6
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
7
Determinants and performance outcomes of artificial intelligence adoption : evidence from U.S. Hospitals
Pham, Phuoc
;
Zhang, Huilan
;
Gao, Wenlian
;
Zhu, Xiaowei
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014546080
Saved in:
8
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
9
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity : oes consumer personality matter?
Sameeni, Maleeha Shahid
;
Qadeer, Faisal
;
Ahmad, Wasim
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014547899
Saved in:
10
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
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