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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~person:"Markovic, Stefan"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Beziehungsmarketing
Brand image
4
Brand management
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Consumer behaviour
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4
Markenführung
4
Markenimage
4
Relationship marketing
4
Brand equity
3
Common method variance
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Customer perceived ethicality
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Generalizability theory
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Business ethics
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Customer satisfaction
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Dienstleistungsqualität
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Emotion
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Employee empathy
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Kundenzufriedenheit
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Service quality
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Unternehmensethik
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Banking industry
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Co-creation
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Corporate brands
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Corporate reputation
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Corporate services brand
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Corporate services brands
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Customer affective commitment
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Ethics
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Ethik
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Markovic, Stefan
Ko, Eunju
8
Balaji, M. S.
7
Kim, Kyung Hoon
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Roy, Sanjit
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Iglesias, Oriol
5
McLean, Graeme J.
5
Agnihotri, Raj
4
Akter, Shahriar
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Babin, Barry J.
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Chebat, Jean-Charles
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Gupta, Suraksha
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Noble, Stephanie M.
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Sharma, Piyush
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Singh, Jatinder Jit
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Veloutsou, Cleopatra
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Wünderlich, Nancy V.
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Aiello, Gaetano
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Andreini, Daniela
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Bartikowski, Boris
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Black, Iain
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Cavusgil, Erin
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Chang, Woojung
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Diamantopoulos, Adamantios
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Filieri, Raffaele
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Garrett, Tony C.
3
Gupta, Shivam
3
Gustafsson, Anders
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Harrigan, Paul
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Johnson, Lester W.
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Kadic-Maglajlic, Selma
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Kukar-Kinney, Monika
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Leischnig, Alexander
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Mattila, Anna S.
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Micevski, Milena
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Naudé, Peter
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Oghazi, Pejvak
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Osei-Frimpong, Kofi
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of business ethics : JBE
1
Source
All
ECONIS (ZBW)
4
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1
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
2
How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
Saved in:
3
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
4
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
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