How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Year of publication: |
March 2019
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Authors: | Iglesias, Oriol ; Markovic, Stefan ; Rialp Criado, Josep |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 96.2019, p. 343-354
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Subject: | Sensory brand experience | Banking industry | Brand equity | Employee empathy | Customer affective commitment | Customer satisfaction | Emotion | Kundenzufriedenheit | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
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Markovic, Stefan, (2018)
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Elsäßer, Marc, (2017)
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Measurement and impact of customer experience in banking sector
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Iglesias, Oriol, (2020)
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