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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of global marketing"
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Search: subject_exact:"Öko-Marketing"
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Green marketing
8
Öko-Marketing
8
Consumer behaviour
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5
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Gogoi, Bidyut Jyoti
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of global marketing
Journal of business research : JBR
25
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
14
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of strategic marketing
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
Global business review
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of marketing management : MM
6
The journal of business & industrial marketing
6
Corporate social responsibility and environmental management
5
European research studies
5
Green advertising and the reluctant consumer
5
International journal of production economics
5
Journal of advertising research
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Cleaner and responsible consumption
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ECONIS (ZBW)
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1
The effect of green marketing strategy on firm’s performance in the context of developing country
Demessie, Girma Tegene
;
Shukla, Amit
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 193-209
Persistent link: https://www.econbiz.de/10014321505
Saved in:
2
Heuristic processing of green advertising : review and policy implications
Castro Santa, Juana
;
Drews, Stefan
- In:
Ecological economics : the transdisciplinary journal of …
206
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259228
Saved in:
3
Investigating female shoppers' attitude and purchase intention toward green cosmetics in South Africa
Shimul, Anwar Sadat
;
Cheah, Isaac
;
Khan, Basheera Bibi
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012821771
Saved in:
4
Impact of green consumption value, and context-specific reasons on green purchase intentions : a behavioral reasoning theory perspective
Chatterjee, Swetarupa
;
Sreen, Naman
;
Sadarangani, Pradip H.
- In:
Journal of global marketing
35
(
2022
)
4
,
pp. 285-305
Persistent link: https://www.econbiz.de/10013361611
Saved in:
5
Sustainable consumption behavior of energy and water-efficient products in a resource-constrained environment
Marzouk, Omneya A.
;
Mahrous, Abeer A.
- In:
Journal of global marketing
33
(
2020
)
5
,
pp. 335-353
Persistent link: https://www.econbiz.de/10012313051
Saved in:
6
Young consumer's green purchasing behavior : opportunities for green marketing
Uddin, S. M. Fatah
;
Khan, Mohammed Naved
- In:
Journal of global marketing
31
(
2018
)
4
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011963137
Saved in:
7
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
8
The effects of customer benefit and regulation on environmental product innovation : empirical evidence from appliance manufacturers in Germany
Kammerer, Daniel
- In:
Ecological economics : the transdisciplinary journal of …
68
(
2009
)
8/9
,
pp. 2285-2295
Persistent link: https://www.econbiz.de/10003865700
Saved in:
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