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~isPartOf:"Economic research"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Konsumentenverhalten
Markenimage
Simulation
B-to-B-Marketing
862
Business-to-business marketing
862
Lieferantenmanagement
504
Supplier relationship management
504
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248
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247
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Brand image
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Customer satisfaction
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Kundenzufriedenheit
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Mohan, Mayoor
5
Casidy, Riza
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2
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2
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2
Caigny, Arno de
2
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2
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2
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2
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2
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2
Hill, Ronald Paul
2
Jiang, Yanxin
2
Johnston, Wesley J.
2
Keränen, Joona
2
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2
Kumar, V.
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2
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2
Adeola, Ogechi
1
Ahmad, Bilal
1
Akhtar, Nadeem
1
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Economic research
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Journal of business research : JBR
17
Journal of business-to-business marketing
10
European journal of marketing : EJM
5
Journal of personal selling & sales management
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Journal of business market management : JBM
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
The journal of personal selling & sales management : JPSSM
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The journal of services marketing
2
The marketing review
2
The service industries journal
2
Total quality management & business excellence
2
Asia Pacific business review
1
Business strategy and the environment
1
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
Decision sciences
1
European journal of marketing
1
Finance India : the quarterly journal of Indian Institute of Finance
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of pharmaceutical and healthcare marketing
1
International journal of physical distribution and logistics management
1
International journal of quality and service sciences
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
126
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1
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
2
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
3
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
4
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
5
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
6
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
7
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
8
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
Saved in:
9
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
10
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
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