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~isPartOf:"Economic research"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Kundenwert"
~subject:"Markenimage"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Kundenwert
Markenimage
Simulation
B-to-B-Marketing
862
Business-to-business marketing
862
Lieferantenmanagement
504
Supplier relationship management
504
Relationship marketing
248
Beziehungsmarketing
247
Marketing management
135
Marketingmanagement
135
Business network
90
Unternehmensnetzwerk
90
E-commerce
89
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89
Brand management
86
Markenführung
86
Consumer behaviour
84
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Selling
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Verkauf
83
Salespeople
80
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80
B2B
76
Social Web
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Social web
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Value creation
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Betriebliche Wertschöpfung
64
Internet marketing
63
Online-Marketing
63
Brand image
61
Customer value
53
Innovation
53
Bibliometrics
52
Bibliometrie
52
Customer satisfaction
49
Kundenzufriedenheit
49
Firm performance
48
Unternehmenserfolg
47
Marketing theory
42
Marketingtheorie
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Aufsatz in Zeitschrift
Article in journal
115
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115
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Keränen, Joona
6
Eggert, Andreas
4
Terho, Harri
4
Ulaga, Wolfgang
4
Christodoulides, George
3
Kleinaltenkamp, Michael
3
Mohan, Mayoor
3
Aarikka-Stenroos, Leena
2
Brown, Brian P.
2
Casidy, Riza
2
Cobelli, Nicola
2
Elgeti, Laura
2
Ewing, Michael
2
Haas, Alexander
2
Hill, Ronald Paul
2
Jiang, Yanxin
2
Kumar, V.
2
Marquardt, Adam J.
2
Nyadzayo, Munyaradzi W.
2
Pitt, Leyland F.
2
Rajala, Risto
2
Salonen, Anna
2
Shabbir, Rizwan
2
Töytäri, Pekka
2
Watkins, Alison
2
Zhang, Jing
2
Adeola, Ogechi
1
Alejandro, Thomas Brashear
1
Anaza, Nwamaka A.
1
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1
Apostolidis, Chrysostomos
1
Arlanagic-Kalajdzic, Maja
1
Arnett, Dennis B.
1
Babu, Mujahid Mohiuddin
1
Backhaus, Klaus
1
Balboni, Bernardo
1
Basu, Sriparna
1
Baumann, Jasmin
1
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1
Behl, Abhishek
1
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Economic research
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Journal of business research : JBR
16
Journal of business-to-business marketing
9
Journal of marketing
7
Marketing theory
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Journal of customer behaviour
2
Journal of marketing analytics : JMA
2
Journal of service research
2
Management decision : MD
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Business strategy and the environment
1
Businesses
1
California management review
1
Central European business review : CEBR
1
Cogent business & management
1
Decision sciences
1
European journal of marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Information systems and e-business management : ISeB
1
International business and economics research journal
1
International journal of business and emerging markets : IJBEM
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of procurement management
1
International journal of services and operations management
1
Journal of business ethics : JOBE
1
Journal of business market management : JBM
1
Journal of creating value
1
Journal of forest economics : JFE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of modelling in management
1
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ECONIS (ZBW)
115
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115
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
4
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
5
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
6
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
7
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
8
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
9
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
10
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
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