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~isPartOf:"Economic research"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Kundenzufriedenheit
Markenimage
Simulation
B-to-B-Marketing
862
Business-to-business marketing
862
Lieferantenmanagement
504
Supplier relationship management
504
Relationship marketing
248
Beziehungsmarketing
247
Marketing management
135
Marketingmanagement
135
Business network
90
Unternehmensnetzwerk
90
E-commerce
89
Electronic Commerce
89
Brand management
86
Markenführung
86
Consumer behaviour
84
Konsumentenverhalten
84
Selling
83
Verkauf
83
Salespeople
80
Verkaufspersonal
80
B2B
76
Social Web
73
Social web
73
Value creation
65
Betriebliche Wertschöpfung
64
Internet marketing
63
Online-Marketing
63
Brand image
61
Customer value
53
Innovation
53
Kundenwert
53
Bibliometrics
52
Bibliometrie
52
Customer satisfaction
49
Firm performance
48
Unternehmenserfolg
47
Marketing theory
42
Marketingtheorie
42
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Article
110
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Aufsatz in Zeitschrift
Article in journal
113
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1
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English
113
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Christodoulides, George
4
Casidy, Riza
3
Mohan, Mayoor
3
Agnihotri, Raj
2
Anaza, Nwamaka A.
2
Blut, Markus
2
Brown, Brian P.
2
Cobelli, Nicola
2
Dingus, Rebecca
2
Evanschitzky, Heiner
2
Ewing, Michael
2
Guo, Chiquan
2
Herbst, Uta
2
Hill, Ronald Paul
2
Hu, Michael Y.
2
Høgevold, Nils
2
Jiang, Yanxin
2
Krush, Michael T.
2
Kumar, V.
2
Marquardt, Adam J.
2
Nyadzayo, Munyaradzi W.
2
Pitt, Leyland F.
2
Pomirleanu, Nadia
2
Shabbir, Rizwan
2
Svensson, Göran
2
Wang, Yong Jian
2
Watkins, Alison
2
Zhang, Jing
2
Adeola, Ogechi
1
Ahmad, Bilal
1
Akareem, Husain Salilul
1
Akhtar, Nadeem
1
Alet Vilaginés, Josep
1
Andersen, Poul Houman
1
Arnett, Dennis B.
1
Ashfaq, Muhammad
1
Askariazad, Mohammad Hossein
1
Ata, U. Zeynep
1
Austen, Viola
1
Babakhani, Nazila
1
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Economic research
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Journal of business research : JBR
15
Journal of business-to-business marketing
12
The service industries journal
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of the Academy of Marketing Science
4
The journal of services marketing
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
The journal of brand management : an international journal
3
International journal of procurement management
2
Journal of service research
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
The journal of product & brand management
2
The marketing review
2
Asian business & management
1
Australasian marketing journal
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
Decision sciences
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
European research on management and business economics
1
Global business review
1
International journal of business excellence : IJBEX
1
International journal of cross cultural management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of integrated supply management : IJISM
1
International journal of management & enterprise development : IJMED
1
International journal of networking and virtual organisations : IJNVO
1
International journal of operations & production management
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of physical distribution and logistics management
1
International journal of services technology and management : IJSTM
1
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ECONIS (ZBW)
113
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1
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
4
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
5
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
Saved in:
6
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
7
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
8
Contract length and buyer satisfaction with the supplier in B2B partnerships : evidence from an experiment
Mukherjee, Sourjo
;
Musarra, Giuseppe
;
Banerjee, Sourindra
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 40-50
Persistent link: https://www.econbiz.de/10014334346
Saved in:
9
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
10
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
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