Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ahmed Shahriar Ferdous, Husain Salilul Akareem, Madhu Viswanathan, Linda D. Hollebeek, Allison Ringer
| Year of publication: |
2024
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|---|---|
| Authors: | Ferdous, Ahmed Shahriar ; Akareem, Husain Salilul ; Viswanathan, Madhu ; Hollebeek, Linda D. ; Ringer, Allison |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 119.2024, p. 147-161
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| Subject: | App-based mobile financial services | B2B subsistence markets | micro-enterprises | Non-coercive power | Relationship satisfaction | Finanzdienstleistung | Financial services | Subsistenzwirtschaft | Subsistence economy | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Mobile Business | Mobile business |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.04.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014555726