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~isPartOf:"Economics, management and financial markets"
~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~subject:"Communication"
~subject:"Marketingmanagement"
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Secară, Carmen Gabriela
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Economics, management and financial markets
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Journal of business research : JBR
52
The journal of brand management : an international journal
47
The journal of product & brand management
32
European journal of marketing : EJM
23
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SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of marketing management : MM
12
Journal of the Academy of Marketing Science
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Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of promotion management : JPM
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
International journal of advertising : the review of marketing communications
9
International marketing review
9
Journal of marketing
9
Journal of retailing
9
Asia Pacific journal of marketing and logistics
8
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Gabler Edition Wissenschaft
8
Journal of promotion management : innovations in planning and applied research
8
The journal of business & industrial marketing
8
The marketing review
8
Business horizons
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Marketing intelligence & planning
7
Springer eBook Collection / Business and Economics
7
European management journal
6
International journal of hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of global marketing
6
Measuring and managing brands
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Corporate communications : an international journal
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ECONIS (ZBW)
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Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
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2
Quo vadis Integrierte Kommunikation? : zur Aktualität eines Paradigmas
Petrides, Isabel
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 379-395)
.
2014
Persistent link: https://www.econbiz.de/10010424247
Saved in:
3
Die Marke als Redaktion : Überlegungen zu einer Hybridkategorie in der Markenkommunikation im digitalen Zeitalter
Schmid, Sebastian
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 67-91)
.
2014
Persistent link: https://www.econbiz.de/10010424332
Saved in:
4
Digitale Desintegration? : warum das Konzept der Integrierten Kommunikation (noch) keine Antwort auf Fragen der digitalen Markenführung liefert
Rademacher, Lars
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 49-65)
.
2014
Persistent link: https://www.econbiz.de/10010424335
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