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~isPartOf:"Journal of business research : JBR"
~person:"De Chernatony, Leslie"
~type_genre:"Aufsatz in Zeitschrift"
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Search: ("CEECs" OR "Enlargement" OR "EU" OR "Foreign direct investment" OR "Integration" OR "Ireland" OR "Labour migration") AND NOT isPartOf:Intereconomics
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De Chernatony, Leslie
Peel, David
10
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7
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Economics letters
Journal of business research : JBR
The journal of brand management : an international journal
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business ethics : JOBE
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
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Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
2
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Saved in:
3
Interacting contributions of different departments to brand success
De Chernatony, Leslie
;
Cottam, Susan
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 297-304
Persistent link: https://www.econbiz.de/10003840041
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