Interacting contributions of different departments to brand success
Year of publication: |
2009
|
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Authors: | De Chernatony, Leslie ; Cottam, Susan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 3, p. 297-304
|
Subject: | Markenartikel | Brand | Finanzdienstleistung | Financial services | Kundenservice | Customer service | Marketing | Humanressourcen | Human resources | Großbritannien | United Kingdom |
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