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~isPartOf:"Economics letters"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Messung"
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Brand image
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Messung
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ECONIS (ZBW)
148
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1
Measurement invariance testing in partial least squares structural equation modeling
Liengaard, Benjamin Dybro
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014551490
Saved in:
2
New evaluation metric for measuring sales training effectiveness
Oh, Joon-Hee
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534145
Saved in:
3
The Drucker intangibles measurement system : an academic perspective
Crosby, Lawrence A.
;
Ghanbarpour, Tohid
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013492788
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4
Clarifying the scaling concept : a review, definition, and measure of scaling performance and an elaborate agenda for future research
Palmié, Maximilian
;
Parida, Vinit
;
Mader, Anna
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014280340
Saved in:
5
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
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6
Measuring service quality with text analytics : considering both importance and performance of consumer opinions on social and non-social online platforms
Lu, Lin
;
Xu, Pei
;
Wang, Yen-Yao
;
Wang, Yu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468560
Saved in:
7
Measuring misreporting at customs
Al Wazzan, Lynn
;
Grether, Pablo
;
Olarreaga, Marcelo
- In:
Economics letters
229
(
2023
),
pp. 1-3
Persistent link: https://www.econbiz.de/10014456311
Saved in:
8
Hocance tourism motivations : scale development and validation
Lee, Seokbae
;
Lee, Young-Sub
;
Lee, Choong-Ki
;
Olya, Hossein
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304026
Saved in:
9
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
10
How myopic are managers? : development and validation of a multidimensional strategic myopia scale
Czakon, Wojciech
;
Klimas, Patrycja
;
Kawa, Arkadiusz
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229123
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