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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
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Market structure, viewer welfare, and advertising rates in local broadcast television markets
Brown, Keith C.
- In:
Economics letters
86
(
2005
)
3
,
pp. 331-337
Persistent link: https://www.econbiz.de/10002680045
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2
Network or pay-per-view? : A welfare analysis
Holden, Steinar
- In:
Economics letters
43
(
1993
)
1
,
pp. 59-64
Persistent link: https://www.econbiz.de/10001151864
Saved in:
3
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10001051619
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