Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
Year of publication: |
1988
|
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Authors: | Tellis, Gerard J. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 25.1988, 2, p. 134-144
|
Subject: | Hörfunkwerbung | Radio advertising | Werbepsychologie | Psychology of advertising | Theorie | Theory |
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