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~isPartOf:"Economics of innovation and new technology"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The Indian journal of economics"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Fashion"
~subject:"Indien"
~subject:"Innovation"
~type_genre:"Article in journal"
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Consumer behaviour
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Laroche, Michel
27
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Sharma, Piyush
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Bhat, K. Sham
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Diamantopoulos, Adamantios
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Parida, Vinit
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Global Brand Conference <11., 2016, Bradford>
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Economics of innovation and new technology
Journal of business research : JBR
The Indian journal of economics
The journal of brand management : an international journal
Journal of retailing and consumer services
1,969
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1,554
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939
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892
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772
Economic developments in India : quarterly update : analysis, reports, policy documents
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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International journal of innovation management
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Global business review
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Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
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The Asian economic review : journal of the Indian Institute of Economics
481
Cogent business & management
432
Applied economics
425
Asia Pacific journal of marketing and logistics
425
Journal of open innovation : technology, market, and complexity
416
International journal of Indian culture and business management
409
The journal of product & brand management
408
International journal of technology management : IJTM
387
European journal of marketing : EJM
380
Journal of fashion marketing and management
377
Industry and innovation
364
Journal of business ethics : JOBE
363
Journal of marketing research : JMR
359
Tourism management : research, policies, practice
354
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
Food policy : economics planning and politics of food and agriculture
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
4,265
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1
Acquiescence or Redemption : CEO's early-life experience of environmental pollution and corporate green innovation
Tang, Linjia
;
Guo, Yingying
;
Zha, Jianfeng
;
Zheng, Weiwei
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547890
Saved in:
2
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
3
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
4
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
5
Alliance management capability and SMEs' international expansion : the role of innovation pathways
Al-Tabbaa, Omar
;
Zahoor, Nadia
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014536193
Saved in:
6
Artificial intelligence and adaptive response to market changes : a strategy to enhance firm performance and innovation
Sullivan, Yulia
;
Wamba, Samuel Fosso
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014548072
Saved in:
7
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
8
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
9
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
10
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
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