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~isPartOf:"Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis"
~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Journal of business research : JBR"
~person:"Buil, Isabel"
~subject:"France"
~subject:"Luxury goods"
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Buil, Isabel
Ko, Eunju
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Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
Handbook of research on effective marketing in contemporary globalism
Journal of business research : JBR
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ECONIS (ZBW)
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Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
2
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
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