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~isPartOf:"Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis"
~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~language:"eng"
~subject:"France"
~subject:"Luxury goods"
~type_genre:"Case study"
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International market entry
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Internet marketing
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Leather industry
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Louis Vuitton Malletier <Paris>
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Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
Handbook of research on effective marketing in contemporary globalism
Harvard business review : HBR
2
International journal of production economics
2
Advanced digital marketing strategies in a data-driven era
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Building corporate identity, image and reputation in the digital era
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Business and finance : performance and management
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Entrepreneurship in international marketing
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International business realisms : globalizing locally responsive and internationally connected business disciplines
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Journal of electronic commerce research : JECR
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Management for professionals
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Palgrave Pivot
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Palgrave advances in luxury
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Palgrave studies in practice: global fashion brand management
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Services marketing cases in emerging markets : an asian perspective
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Strategische Fallstudienanalyse
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The ROI of pricing : measuring the impact and making the business case
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Thunderbird international business review
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Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
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2
To Russia with love : the complexity of penetrating new markets
Holt, Svetlana
;
Marques, Joan
;
Camillo, Angelo A.
- In:
Handbook of research on effective marketing in …
,
(pp. 137-145)
.
2014
Persistent link: https://www.econbiz.de/10010403487
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