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~isPartOf:"Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis"
~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~subject:"France"
~subject:"Frankreich"
~subject:"Luxusgüter"
~subject:"Online retailing"
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France
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Luxusgüter
Online retailing
Luxury goods
4
Beziehungsmarketing
1
Brand management
1
Consumer goods industry
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1
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Louis Vuitton Malletier <Paris>
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Barrère, Christian
2
Ahujy, Vandana
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Camillo, Angelo A.
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Holt, Svetlana
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Marques, Joan
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Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
Handbook of research on effective marketing in contemporary globalism
Journal of business research : JBR
173
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Psychology & marketing
28
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
Springer eBook Collection / Business and Management
10
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1
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
2
To Russia with love : the complexity of penetrating new markets
Holt, Svetlana
;
Marques, Joan
;
Camillo, Angelo A.
- In:
Handbook of research on effective marketing in …
,
(pp. 137-145)
.
2014
Persistent link: https://www.econbiz.de/10010403487
Saved in:
3
Les industries du luxe : des industries de patrimoines?
Barrère, Christian
- In:
Economie appliquée : archives de l'Institut de …
60
(
2007
)
3
,
pp. 235-263
Persistent link: https://www.econbiz.de/10003558446
Saved in:
4
Un processus évolutionnaire de création institutionnelle d'une convention de qualité : l'histoire exemplaire de la création d'un produit de luxe, le champagne
Barrère, Christian
- In:
Economie appliquée : archives de l'Institut de …
56
(
2003
)
3
,
pp. 133-169
Persistent link: https://www.econbiz.de/10001812048
Saved in:
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