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~isPartOf:"Edition Rainer Hampp"
~isPartOf:"Journal of management information systems : JMIS"
~subject:"Consumer behaviour"
~subject:"Social Web"
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Edition Rainer Hampp
Journal of management information systems : JMIS
Industrial marketing management : the international journal for industrial and high-tech firms
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
SpringerLink / Bücher
4
International journal of internet marketing and advertising : IJIMA
3
Electronic commerce research
2
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
2
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; conference proceedings ; [as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
Journal of marketing
2
Journal of marketing research
2
Journal of media business studies
2
Journal of universal computer science
2
Leitfaden Online-Marketing ; [Bd. 1]
2
essentials
2
mitp Business
2
Analele Universităţii Dunărea de Jos Galaţi / 1
1
Brand Content : die Marke als Medienereignis
1
Business horizons
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Colombo business journal : international journal of theory & practice
1
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
1
Digital and social media marketing : a results-driven approach
1
Digital and social media marketing and advertising collection
1
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
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E-retailing challenges and opportunities in the global marketplace
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European journal of marketing
1
Gabler Research / Moderne Finanzwirtschaft & Unternehmensbewertung
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Göttinger Wirtschaftsinformatik
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Hamburger Schriften zur Marketingforschung
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Handbook of research on customer engagement
1
Handbook of social media management : value chain and business models in changing media markets
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IEEE transactions on engineering management : EM
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IZNE Working Paper Series
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Industry and innovation
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Information resources management ; Vol. 4
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Monetization of digital content : drivers of revenue on Q&A platforms
Ye, Hua
;
Yang, Xueping
;
Wang, Xinwei
;
Stratopoulos, …
- In:
Journal of management information systems : JMIS
38
(
2021
)
2
,
pp. 457-483
Persistent link: https://www.econbiz.de/10012624133
Saved in:
2
Content-Marketing : Grundlagen – Strategien – Entwicklungen
Zerres, Christopher
(
ed.
)
-
2023
-
1. Auflage
Persistent link: https://www.econbiz.de/10013468185
Saved in:
3
Generating business intelligence through social media analytics : measuring brand personality with consumer-, employee-, and firm-generated content
Hu, Yuheng
;
Xu, Anbang
;
Hong, Yili
;
Gal, David
;
Sinha, Vibha
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 893-930
Persistent link: https://www.econbiz.de/10012198625
Saved in:
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