Generating business intelligence through social media analytics : measuring brand personality with consumer-, employee-, and firm-generated content
Yuheng Hu, Anbang Xu, Yili Hong, David Gal, Vibha Sinha, and Rama Akkiraju
| Year of publication: |
2019
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|---|---|
| Authors: | Hu, Yuheng ; Xu, Anbang ; Hong, Yili ; Gal, David ; Sinha, Vibha ; Akkiraju, Rama |
| Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 36.2019, 3, p. 893-930
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| Subject: | brand personality | firm-generated content | business intelligence | consumer-generated content | employee-generated content | social media analytics | Social Web | Social web | Markenimage | Brand image | Content Management | Content management | Betriebliches Informationssystem | Business intelligence system | Online-Marketing | Internet marketing | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2019.1628908 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012198625